Prototype 2 promotional Facebook competition
With the release of the much anticipated Prototype 2 game, Megarom wanted to give create hype around the release of the game and the offered up an amazing prize for the competition.
Weekday Heroes were charged with designing the promotional Facebook competition. The idea was that users would virtually spread the Mercer virus to earn more entries into the competition. At the same time, the amount of entries were linked up to a dynamic “infection meter” that used real user figures to determine the threat level of the virtual outbreak. This was handled elegantly through a referrals system.
*Live Project link takes you to the Megarom game page.